Sales & Marketing
A Better Understanding of Customer Needs
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Foreign companies attempting to enter USA markets must acquire new customers by developing sales team and channel efficiency. One theme is universal: understanding your market and customers is critical. However, foreign firms continually attempt to shoe horn what worked in their home country into the USA market. This approach does not work for many reasons:
- The USA is not a single homogenous market. It is six different buying regions each with different consumer attitudes
- USA consumers and corporate buyers have certain expectations as to product collateral, presentation and packaging, and
- USA companies tend to prefer to buy from US corporations, so any company trying to ship in product for sale in the US really needs to appear to have a US base from which it can service its customers and deal with customer issues in a timely manner.
Only Marquis brings the international and domestic experience required to navigate the markets, consumer or enterprise, to
make your market entry successful.
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