• Marquis Advisory

Places for Your Operations in the U.S.

Based on the requirements to market, deliver and support your products, determine the states and cities in the U.S. where you want to operate in the U.S.. You may find it best to phase in locations over time as you expand your presence in the U.S.

Considerations that may affect your geographical locations include:

· Concentration of prospective customers

· Presence of competitors

· Locations of key channel partners

· Locations of suppliers

· Transportation

· Media coverage

· Taxation

· Regulatory requirements

· Personal preferences

Understand the value you can obtain by selecting lesser known regions that have vitality and resources you need, and additional operational benefits that are not apparent. Silicon Valley or Boston or Austin Texas, etc. may not necessarily be your "must have" locations. Consider other locations throughout the United States (e.g., southeastern states; smaller midwestern towns; Portland, Oregon) where there is less competition for everything from office and other space to professional resources as well as more attractive costs of living and operations.

Useful data and information about regions of the U.S. are available from the

· U.S. federal government (Census Bureau; Bureau of Labor Statistics),

· State governments (web sites)

· Local governments (web sites0

· National and local chambers of commerce and trade organizations

· Wikipedia

· Private commercial sources (e.g., researchandmarkets.com; Nielsen)

U.S. media markets are specified regions where the population receives similar television and radio station programming. They include other types of media as well such as newspapers and geographically targeted Internet content.

The media markets can encompass one or more metropolitan areas, as well as rural regions with few significant population concentrations. Very large metropolitan areas often are subdivided into multiple segments.

A market is identified by its largest city or cities (example: Harrisburg-Lebanon-Lancaster-York, Pennsylvania). Markets may overlap so that people near the boundary of one media market may be able to receive content from other nearby markets.

Radio markets typically are somewhat smaller than television markets due primarily to technical characteristics and regulations. These markets are used in audience measurements, which are compiled by, for example, Nielsen Media Research.

“Our Towns”, a book by Deborah and James Fallows, provides you an in-depth description of the different regions of the U.S. and representative cities and towns in those regions. Each place they visited, the authors talked with teachers, business creators, mayors, religious leaders, students, artists and architects, librarians, and others involved in shaping their community. The book gives useful insights into the business environment, culture and other characteristics of a particular region in which you may be interested.

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